> For the complete documentation index, see [llms.txt](https://midle.gitbook.io/midle-pitchdeck/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://midle.gitbook.io/midle-pitchdeck/the-source-of-need.md).

# The Source of Need

Today, the foundation of the blockchain ecosystem lies in product development. Teams working on blockchain aim to bring technology to a level that will benefit the world and make life easier. The biggest part of the problems faced by the products launched during this period is the inefficiency of the marketing activities for the recognition of the brand/product.

Midle is produced to overcome this major obstacle to the success of projects in DeFi/crypto ecosystem.