> For the complete documentation index, see [llms.txt](https://midle.gitbook.io/midle/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://midle.gitbook.io/midle/what-is-midle.md).

# What is Midle?

Midle is the web and mobile app boosts user acquisition, engagement and retention for brands. Also a task-to-earn platform for users.

<figure><img src="https://2864815115-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FYH2lee4nSsBvXnVlsVR0%2Fuploads%2FKoBSmo73joZaIuRLczTA%2FMIDLE_GITBOOK_2_R.png?alt=media&amp;token=4602421b-7467-4d72-9207-4ff8395b2bf9" alt=""><figcaption></figcaption></figure>

🏆 Users earn rewards by completing basic social media and on-chain tasks with Midle.

💯 Brands turn their target audience into loyal users by creating these tasks.

***

Let's look at it in more detail. But first:

### CHOOSE YOUR SIDE

{% content-ref url="/pages/tzRakvJLRrjYgDL6TPEJ" %}
[For Brands](/midle/getting-started/for-brands.md)
{% endcontent-ref %}

{% content-ref url="/pages/0g0ndOpmGlb7iL6LxSiT" %}
[For Users](/midle/getting-started/for-users.md)
{% endcontent-ref %}