# What is Midle?

<figure><img src="https://2864815115-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FYH2lee4nSsBvXnVlsVR0%2Fuploads%2FKoBSmo73joZaIuRLczTA%2FMIDLE_GITBOOK_2_R.png?alt=media&#x26;token=4602421b-7467-4d72-9207-4ff8395b2bf9" alt=""><figcaption></figcaption></figure>

🏆 Users earn rewards by completing basic social media and on-chain tasks with Midle.

💯 Brands turn their target audience into loyal users by creating these tasks.

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Let's look at it in more detail. But first:

### CHOOSE YOUR SIDE

{% content-ref url="getting-started/for-brands" %}
[for-brands](https://midle.gitbook.io/midle/getting-started/for-brands)
{% endcontent-ref %}

{% content-ref url="getting-started/for-users" %}
[for-users](https://midle.gitbook.io/midle/getting-started/for-users)
{% endcontent-ref %}