> For the complete documentation index, see [llms.txt](https://midle.gitbook.io/midle-pitchdeck/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://midle.gitbook.io/midle-pitchdeck/problem/bots-everywhere.md).

# Bots Everywhere

The bot population that has become widespread on social media platforms mislead users about projects.

<img src="https://903475867-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F74RjuKJTwcrH0nQGaSYJ%2Fuploads%2Frwj35K5yxWzW7XrFT7v7%2Fimage-6.png?alt=media&amp;token=f56eb023-7e27-4c0f-ae31-6abdfd652ac3" alt="" data-size="original">

The CTRs and conversion rates of advertising banners and sections on blockchain websites are pretty low compared to other industries, but the fact their costs are not easily affordable makes it difficult for projects to invest in marketing.

![](https://903475867-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F74RjuKJTwcrH0nQGaSYJ%2Fuploads%2FqG3xx3nQyRoOTHuRJLBC%2Fimage-7.png?alt=media\&token=95af629f-15a3-4ceb-8691-33c16d6735df)