Regulations and Insufficient Incentive Mechanisms

Due to regulations, major advertising platforms such as Google Ads, Facebook Business Manager, and Twitter Ads do not allow most crypto projects to advertise, especially the ones in the DeFi field.

There are no measurable and sustainable communication tools for marketing in the blockchain industry. There are no alternatives such as Google Ads, and Facebook Business Manager that are managed totally by the advertiser and have detailed target audience breakdown and benchmarks.

The reward amounts in Engage to Earn projects does not encourage more usage.